Client Background: Planet Three Elevation (P3)
PROJECT TIME PERIOD: April 2021-January 2023
Planet Three Elevation is a distinguished construction company specializing in Texas Grant Reconstruction, Business & House Lifting, Elevation Consulting, and Foundation Leveling. With over 25 years of experience, the P3 team excels in various aspects of construction, including lifting homes, new reconstruction, house leveling, commercial elevation, and elevation consulting.
Mission and Expertise: Elevating Peace of Mind (Tagline by Heather Wright)
The owners of Planet Three bring a wealth of knowledge, with over 2000 projects completed. Their mission is to "Elevate Peace of Mind" by raising structures to mitigate flooding risks, ultimately safeguarding both business and family investments.
Main Project Overview: Comprehensive Rebranding and Marketing Overhaul
The primary focus of the collaboration between Planet Three Elevation and the contracted Director of Marketing was a comprehensive rebranding initiative. This involved a strategic overhaul of P3's online presence, including a large-scale website redesign, portfolio expansion, SEO optimization, social media templates, landing pages, email campaigns, presentations to government officials, leave-behind materials for homeowner meetings, educational blogs, and advertising on social, Google, and YouTube.
Key Achievements:
Website Overhaul and Portfolio Expansion: The Director of Marketing played a pivotal role in revamping P3's online identity. The extensive website now consists of over 25 pages, showcasing a diversified portfolio of projects and contributing to enhanced credibility.
SEO Optimization: Strategic SEO efforts were implemented, resulting in an 83% improvement in Google ranking. This not only increased P3's visibility but also positioned them as a prominent player in their industry.
Social Media Templates and Advertising: The Director of Marketing developed impactful social media templates and executed advertising campaigns on platforms such as Google, YouTube, and various social media channels, driving a remarkable 1,225% increase in social media-driven traffic.
Educational Content: A series of educational blogs were created, providing valuable information for homeowners and positioning P3 as an authority in flood mitigation. This content not only served as a resource but also contributed to improved SEO.
Presentations and Leave-Behind Materials: Strategic presentations were crafted for government officials, showcasing P3's expertise. Additionally, leave-behind materials for homeowner meetings were designed to educate and reassure potential clients.
Overall Impact: Elevating P3 to New Heights
The collaborative efforts over a period of less than two years resulted in a transformative change for Planet Three Elevation. The rebranding and marketing overhaul not only solidified P3's position as a go-to contractor for flood mitigation and disaster recovery but also elevated their overall business presence. The success of this project serves as a testament to the powerful combination of construction expertise and strategic marketing initiatives, showcasing the potential for long-term success in a competitive industry. Planet Three Elevation now stands as a beacon of success, in part due to a holistic approach to branding and marketing that showed off their exceptional work.
Learn more about Planet Three Elevation here: p3elevation.com (note that some website content is edited by clients after the handover and may not be in the exact same layout or content as originally built due to updates or new team members making changes.)
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